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Location: Ethel, Washington
Ships to: US,
Item: 256594148609

All returns accepted:ReturnsNotAccepted
Type of Advertising:1938 COCA-COLA TRAY
Country/Region of Manufacture:United States
Theme:Soda
Original/Reproduction:Original
Featured Refinements:Coca Cola Tray
Date of Creation:1938
Color:Yellow
Coca-Cola:Coca-Cola

Coca-Cola Tray Girl At Shade 1938This Coca-Cola soda tray is known as the “Girl at Shade” version produced in 1938. This tray portrays artwork from the famous illustrator Bradshaw Crandell. The signature of Crandell is on the bottom right edge of the illustration and he was known as the “artist of the stars”. The tray shows Crandell’s artwork of a girl in a yellow dress and wide brim straw hat. She is holding a bottle of Coca-Cola sitting near a window shade. This tray version features the message “Drink Coca-Cola” one of the well-known Coca-Cola slogans. The markings on the lower part of the image are: The Coca-Cola Co. 1938, American Art Works Inc. Coshocton, Ohio and Made in USA. The words “Trade Mark Reg. US Pat Off” appear in the tail of the “C” in Coca, for the Coca-Cola trademark. The Girl at Shade tray was produced in two other versions for the Canadian market in English and French.Coca-Cola is the leader of all the old-time soda advertisers. Rare memorabilia from popular brands such as Coca-Cola can generate the most value but overall the worth of the soda relics depend on condition, the brand and how unique it is.Coca-Cola originated in 1886 when a pharmacist Dr. John S. Pemberton, from Atlanta, Georgia developed a unique beverage formula. It was originally considered a medicinal tonic that he called “French Wine of Coca”. He did not add alcohol like other elixirs at that time. Instead, he created a dark brown syrupy drink. He took his drink to Jacob’s Pharmacy which was a successful business for that time. He persuaded the owner to offer this new tasting soft drink to customers. The beverage became very popular and was a hit at soda fountains. Dr. Pemberton’s accountant, Frank M. Robinson, is credited with naming the beverage “Coca‑Cola”, thinking that the two C’s would look well in advertising. Robinson also designed the script trademark when he used his own handwriting with a form of penmanship known at that time as Spencerian script. He thought it had a dramatic style and the trademark has stayed almost the same over the years with a few minor variations. The name was not a registered trademark until 1893.The first print advertising for Coca-Cola was included in the Atlanta Journal. The ad described the beverage as “Delicious, Refreshing, Invigorating”. The very earliest forms of advertising Coca-Cola were drink tickets, horse-drawn wagons with advertising signs and newspaper ads.PLEASE READ MY LISTED ITEM CONDITION DESCRIPTION & PREVIEW ALL 12 PICTURES~WHAT YOU SEE~IS WHAT YOU GET! PLEASE – Examine my photos carefully to determine condition!~THEY are part of my description!~ AND ASK ANY QUESTIONS YOU MAY HAVE BEFORE PLACING YOUR BID! PLEASE NOTE! ~ I USE LARGE PRINT BECAUSE I CAN’T SEE VERY WELL.ALL SALES FINAL – Payment is expected within 4 days after auction ends (IF NOT) THEN WILL OPEN A NON-PAYMENT CASE AGAINST BUYER! COMBINED SHIPPING – If shipping is combined from multiple purchases, PLEASE WAIT for a REVISED INVOICE before paying. NOTE – I reserve the right to cancel any active listings that have not yet been bid on. NO postage refunds on the mailing or return of purchased items. INTERNATIONAL BUYERS ~ I ONLY SHIP TO A U.S.A. ADDRESS ~ BUT YOU ARE MORE THAN WELCOME TO CHOOSE ANY BID-BUY-SHIPPING SERVICE OF YOUR CHOICE THAT HAS A U.S.A. MAILING ADDRESS TO HANDLE YOUR PURCHASE~ALSO~YOU THE BUYER ARE RESPONSIBLE FOR ANY CUSTOMS DUTY ON YOUR PURCHASE.PLEASE~DON’T ASK ME TO END AN AUCTION EARLY WITH A LOW BALL OFFER~MY AUCTIONS IN MOST CASES WILL RUN THE ENTIRE LISTED TIME! AND FINALLY! ~ “FYI – NEW FEDERAL LAW AFFECTING ONLINE SALES State Tax is now being collected from most US States on purchases made online, INCLUDING eBay purchases. Your invoice may reflect a charge for this tax to your specific state. eBay collects this tax and remits it directly to your state’s Taxation and Revenue agency. Your seller has no choice in this matter, and never receives this money – it is all handled behind the scenes by ebay.”

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